Bradmark Management: Profiles

Steve Capelli

Chairman of the Board

As Chairman of the Board, Mr. Capelli is primarily responsible for the vision and strategy of the company in partnership with CEO Tashenberg and the board.

The former President of Sybase’s World Field Operations, Mr. Capelli led Sybase to be one of the most widely recognized database companies in the financial, healthcare and government sectors, and a leader in mobility solutions. Responsible for revenue growth and market leadership, Mr. Capelli led global teams focused on direct and partner sales, including ISVs, OEMs, distributors and reseller channels. Prior to SAP’s purchase of Sybase in 2010, Sybase grew by more than 9X during the course of Mr. Capelli’s 15 year tenure, creating $5.0 billion dollars in shareholder equity.

Before joining Sybase, Mr. Capelli spent five years at Siemens-Pyramid, where he held a variety of positions, including Chief Financial Officer, Vice President of Inter-continental Sales and Director of Field Operations. He has also worked in finance and operations at Digital Equipment Corp., Unisys, and W.R. Grace & Company. Mr. Capelli holds an MBA in Finance from Rutgers University and a B.S. in Accounting from The College of New Jersey.

C. Bradley Tashenberg

President and CEO

As CEO and founder of Bradmark, C. Bradley Tashenberg is responsible for the technical vision and product strategy of the company.

With over 40 years of experience in information and database technology, Mr. Tashenberg began his career in computer programming, which involved the design and development of many successful IT projects. Prior to starting Bradmark, he developed one of the first computerized election systems in the country; was part of a team that developed and marketed one of the most successful computer systems in the legal industry; developed his own programming language; developed a high performance network database system; and transformed the IT of a multinational corporation into a network of homogeneous, fully integrated systems.

After first starting Bradmark, Mr. Tashenberg developed its first flagship product, DBGeneral, which soon became the leading database utility product in the Hewlett Packard HP3000 market. More recently, he has focused the company’s product development around its current flagship product, Surveillance DB, which was devised as an Enterprise monitoring product, capable of supporting an environment of heterogeneous databases through a unified, product architecture. Though the product was originally devised to monitor relational database environments, it is capable of monitoring just about any environment through the use of a rules-based structure.

Mr. Tashenberg received a Bachelor’s of Science in Mathematics with a minor in Physics from the State University of New York at Buffalo, and later participated in a Master’s program in Economics at the same university. He was awarded a Fulbright Scholarship in classical languages and admitted into a PhD program in Math, but chose instead to pursue a carrier in Information Technology. He has authored two books on Distributed Data Processing that were published through the AMACOM division of American Management. He is a member of the American Mathematics Association, The New York Academy of Science, and the American Association for the Advancement of Science

Brad Tashenberg Jr.

Vice President, Government Business

Mr. Tashenberg, Jr. began his career with Bradmark, working in multiple capacities in several departments, spanning over a 12 year period. From a programmer, Product Manager, Account Representative to Director of Public Relations, he gained a comprehensive knowledge of Bradmark’s internal structure.

In 2001, Mr. Tashenberg moved to Washington, DC to begin his pursuit in politics. Working for Senators and expanding his experience in other political avenues including campaigns and working at the Heritage Foundation, he moved back to Houston to run for U.S. Congress in 2004 (Texas – District 10). He later returned to Washington to pursue his PhD in Economics at George Mason University. During which he remained connected to Bradmark as a consultant, becoming Vice-President of Business Development for the Federal Sector after working on the 2008 Presidential campaign.

Mr. Tashenberg returned to Bradmark in 2009 as Executive Vice-President. He currently holds a Bachelors degree in Political Science and Economics from Texas State University and is continuing his efforts on his PhD while spearheading new projects of development for Bradmark.

William A Smith

Vice President Global Sales,
Commercial Business

Mr. Smith joined Bradmark in 2009 and is currently responsible for North American Sales and Sales strategies. He has over 30 year’s sales, sales management and executive management experience: 17 in the software industry. Prior to joining Bradmark Mr. Smith served as a consultant to 2 India based offshore companies, building their software application and off shoring business, in the United States. He is the founder and past CEO of the first live auction Internet Company and also worked as an investment banker and angel capitalist raising capital for early stage and startup Companies. As an investment banker he served several companies as board member and interim president. Mr. Smith holds a BSEE from the University of Texas, Austin and a BAME from the University of Houston.

Charlene P. Arzu

Director, Finance

Charlene Arzu joined the Bradmark team in 2008. Ms. Arzu worked as a Controller for Astocare, a health care provider, and Gannett Outdoor, a company that specialized in the management of billboard advertising. She is an extremely conscientious performer, and has the unique ability to hold to her budget while remaining compassionate to the people she works with. Ms. Arzu holds a BS in Accounting from the University of Houston and is considering acquiring a CPA.

Edward Stangler

Director, Research and Development

Mr. Stangler came to Bradmark through the acquisition of Pace Systems, which took place in June of 2000. Pace Systems was a product development company which Bradmark used as a lab for the development of its NORAD Surveillance monitoring product line. Mr. Stangler is responsible for the development of the server agent, event management, and central repository technology of the NORAD product line, along with the associated middleware. He is well respected in the field and holds an MS and BS in Computer Science from the University of Houston. Though Mr. Stangler was accepted into the PhD program at the University of Houston, he declined, favoring his work at Bradmark.

Timothy Joseph

Director of Technical Support

Mr. Joseph has been with Bradmark for 20 years, over which time he and his group earned a reputation for providing the finest technical support service in the HP3000 and RDBMS markets. He is an excellent manager and very gifted technician – a very difficult combination to find. Prior to joining Bradmark, Mr. Joseph was head of Technical Support for VeSoft, one of the most revered system software companies in the Hewlett Packard HP3000 market. Mr. Joseph has an MS in Economics for the University of California at Irvine and currently heads up our Seattle satellite office.

Johnson Avery Jr.

Director, Strategic Marketing

Mr. Avery is the senior most member of the Bradmark family. Over the years, he has matured from a graphic artist, to ad manager, webmaster, creative director, and to Director of Marketing in 2000. A creative marketing and communications professional with over 15 years B2B experience, Mr. Avery is a key contributor in building both corporate and product awareness, and is responsible for all aspects of marketing for Bradmark.

Mr. Avery is a member of the International SAP Users Group (ISUG-TECH) Board of Directors and a key contributor in communicating SAP technical user community news and information. He's also a member of AMA and various graphic design organizations. Mr. Avery holds a Bachelors of Arts in Journalism and Graphic Design from California State University of Fresno.