What
are the facts?
The
software industry has become notorious for achieving extraordinarily
high gross margins and locking its customers into long-term
version upgrades with excessive maintenance charges. Software
companies routinely quote list prices then quickly revert
to a discount schedule that runs up to 50% or more off list.
Do you have to haggle over all of your business purchases
in this manner?
We
know that it is difficult to plan your budget when hardware and
software upgrades result in unexpected new license fees and continually
increasing annual maintenance charges. It's even worse if your
business is unpredictable or expanding rapidly.
Over the
past few years, software companies have announced a wide
range of new licensing options that claim to move away from
high license fees and recurring maintenance charges. However,
there is always some form of "payback" either at the end
of the term or through quarterly or annual license reconciliation.
With Bradmark's announcement of the Enterprise Software Agreement (ESA),
there is now a genuine alternative. If you want to move away from:
-
Excessive
license fees
-
Complex
seat or server based pricing
-
High
recurring maintenance charges
-
Expensive
upgrade costs
-
Quarterly
or annual license reconciliations
-
Professional
service fees
-
Single,
enterprise-wide agreement for all licenses
-
No
quarterly or annual reconciliation for the term of the
agreement
-
Fixed
maintenance schedules with pre-agreed terms
-
Access
to the latest technology for database and operating system
monitoring and administration
-
Generous
trade-in terms for existing competitive licenses
-
Extraordinary
return-on-investment compared with traditional license
model
Do you want to know more?
If you are the budget holder and have already decided that you want to
reduce your current spending, then you should call us. We will meet with
you to establish your financial goals and construct an ESA that works
best for you and your company. We hope to demonstrate to you that not
only is our ESA offering very attractive but we are friendly people who
are easy to do business with. We are confident that once you get to know
us you will realize that we are truly different from our competitors.
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