Bradmark
Enters South African Market With Appointment of Sybase
SA as Distributor
HOUSTON,
TX June 28, 2007 Bradmark Technologies, Inc.,
an established provider of data management solutions has announced
its entry into the South African market with the appointment
of Sybase SA as its distributor for Africa.
According to Allan Lobeck, Vice President of Worldwide Operations for Bradmark
Technologies, Bradmark recognises South Africa as an increasingly important
economy. “With a strong Sybase community we are looking to augment our
growing Europe, Middle East and Africa (EMEA) presence by aggressively pursuing
the marketplace within these regions,” he says.
Lobeck states that Bradmark is the only database tool vendor providing the
full range of Sybase monitoring solutions. “We are simply responding
to the growing demand throughout SA for our data management solution, and the
requests for Bradmark products from the region are on the rise,” says
Lobeck. “Our development team has spent an extensive amount of time listening
to both Sybase and its user community to determine what they want in database
management tools and have responded to those needs.”
Commenting on Bradmark’s appointment of Sybase SA, Lobeck cites that
Bradmark received a number of direct enquiries from Africa for its products,
and recognised the need for a local presence that could professionally represent
and support its customers in the region. “We believe that Sybase SA offers
this, and by teaming with Sybase SA through this alliance, we can offer customers
an unprecedented solution; ensuring that customers’ databases run efficiently,
consistently and with maximum up time,” he adds. “This appointment
also forms part of our key strategic direction which reinforces Bradmark’s
commitment to its partnership with Sybase on a global scale.”
Under the distribution agreement, Sybase SA will supply Bradmark’s Surveillance
product set of cross functional, real time monitoring, management and reporting
database and operating system tools. “Bradmark provides Sybase clients
with a comprehensive product suite to monitor and manage Sybase Adaptive Server
Enterprise (ASE), Sybase Replication Server, Sybase IQ, Sybase Mirror Activator
and their operating systems,” says Sybase SA’s General Manager,
Johan Reynders.
He says that Sybase SA understands that many organisations now have mixed database
environments. “Therefore, the Bradmark product set suits our Sybase SA
business model where we deliver solutions to mixed environments,” he
explains. “Having one monitoring tool for multiple databases makes life
easier for the database administrator, as well as IT management who can look
at one report format for all the various databases.”
Bradmark also provides Surveillance products to monitor environments involving
multiple variants of UNIX, Linux and Windows operating Systems.
Whether
organisations are running data warehouse applications, high availability
online transaction systems or regular databases, Reynders says
that they need tools to ensure that their systems are up and
running and performing to agreed service levels. “Bradmark’s
Surveillance product range is the first comprehensive, cross-function
set of monitoring tools that can address data management needs
across an organisation’s entire Sybase installation and
beyond.”
Reynders concludes that Sybase SA is committed to developing and maintaining
relationships with software companies that provide database management tools
that are complementary to the Sybase SA offering.
About
Bradmark Technologies, Inc.
Founded in 1981, privately-held Bradmark Technologies, Inc. develops, markets,
sells and supports data management solutions that provide anytime — anywhere
access to managing database, application and operating system components. Bradmark’s
innovative product suites detect and prevent problems before they adversely
affect productivity, ensuring that IT environments are up and operating at
peak performance. Headquartered in Houston, Bradmark has offices in San Jose,
California, Seattle, Washington, London, Munich, Hong Kong and The Netherlands.
Additionally, Bradmark reaches global audiences through a network of Channel
Partners and International Distributors. For additional information, visit
www.bradmark.com.
About
Sybase SA
Sybase SA is the sole African representative of Sybase Inc. the largest global
enterprise software company exclusively focused on managing and mobilising
information from the data centre to the point of action. Sybase provides open,
cross-platform solutions that securely deliver information anytime, anywhere,
enabling customers to create an information edge. The world’s most critical
data in commerce, finance, government, healthcare and defence runs on Sybase.
For more information, visit the Sybase Website at www.sybase.com or www.sybase.co.za
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